Metricomm & YouGov

For far too long, the value of PR comms has been called into question. Metricomm’s mission is to be the leading provider of media impact data to the boardroom, by quantifying how media coverage influences the business outcomes executives care about, including sales and share price. 

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

The partnership between Metricomm and YouGov combines media audience data with detailed brand tracking data, creating the unique ability to reveal how media coverage shapes audience perceptions and buying behaviour, in real-time and over time. It reveals the power of media coverage in driving brand impression, consideration and purchase intent, as well as providing evidence of how advertising and PR work together to build and protect brands.

Consumer-centric effectiveness evaluation takes traditional sentiment analysis to the next level, shifting the focus from measuring media outputs to meaningful strategic insights, spotlighting what really moves the needle on performance.

Integrating this analysis with other independent datasets such as search, website analytics, TV viewing and purchases; and using AI to identify the themes, topics and issues that are driving response, enables us to determine the valuable, frequently under-estimated, contribution of PR comms within the marketing mix.

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