Register Your Interest for 2025 

PRWeek Measurement Conference 2024

Tuesday 19 November 2024 | 1 America Square, London

Our one-day conference brought together industry leaders and innovators to turn data into insights - providing inspiration for 2025 strategies.

Attendees heard from top brands like IKEA, Evri, Gousto, TUI, and Heineken as they shared the strategies shaping the future of PR measurement.

Participants explored progressive approaches to measuring PR’s impact on sales, brand visibility, and customer loyalty. Success stories, dynamic interactive sessions, and networking opportunities offered valuable insights and connections, redefining how we quantify PR success.

The event empowered attendees to elevate their PR strategies and make a measurable impact on their organisations.

Did you miss out this year? Be the first to find out when our 2025 conference is available to book ↓

REGISTER YOUR INTEREST 2025

Who attended?

2024 Speakers & Agenda

VIEW 2024 SPEAKERS
VIEW 2024 AGENDA

Level Up Your PR

HOW DO YOU BENEFIT FROM ATTENDING?


LEARN FROM THE BEST

Hear directly from leading brands and organisations like Siemens, GambleAware, Sodexo, Metricomm, TUI, and the Cabinet Office, who will share their secrets to success in PR measurement.


UNLOCK NEW STRATEGIES

Find out the latest methods to measure how your PR efforts are impacting sales and brand awareness - essential knowledge for your upcoming projects and necessary for presenting to your leadership teams.


GET INVOLVED WITH HANDS-ON CONTENT

Participate in engaging, interactive sessions that help you apply new ideas to your own work right away. Take home practical tips and tools that you can start using immediately to make a difference in your organisation.


CONNECT AND COLLABORATE

This event is all about building connections! Engage with fellow PR professionals and share your successes and challenges. Expand your professional network and create valuable relationships that could open doors to exciting collaborations and opportunities down the line.

2024 Key Themes

Sessions will cover:

PR in the Boardroom

Communicate the value of your measurement function to the wider business, influencing C-Suite perspectives and showcasing PR’s impact on key metrics through effective storytelling.


AI, Automation, and Impact

Explore the implications of AI tools and big data analytics for your measurement function, and discover strategies for effectively measuring PR impact.

Up-skilling and Frameworks

Learn best practices for implementing new measurement frameworks in your organisation and up-skill your team to enhance overall PR effectiveness.

DISCOVER THE AGENDA

Describe PRWeek Measurement Conference in one sentence

Past attendees have their say!

  • Megan White


    Made me want to refresh our measurement framework and drive out vanity metrics!


    — Megan White

    — PR Manager , Slimming World
  • Catherine Peerless


    Insightful and inspiring!


    — Catherine Peerless

    — Head of Media , RSPCA
  • Lysette Mazur


    The conference was a great place to share and learn from peers!


    — Lysette Mazur

    — PR Consultant , Slimming World

Thank you to our 2024 Partners

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