AGENDA

Grab your coffee, greet your colleagues and peers, and gear up for a day packed with energy, ideas, and connections!

A warm welcome to all delegates, followed by a brief summary of the day's main topics.

Learn how to use measurement and evaluation to build trust and influence with your executive leadership. This session focuses on how to communicate meaningful insights in a language the C-suite understands

Talking points 

• Strategies to communicate measurement insights to executives
• Building dashboards and reports for non-PR stakeholders
• Reassessing AVE’s relevance in executive communications - why won't it die? 
• Understanding the core metrics and KPIs that the C-suite looks for from PR
• Examples of measurement driving strategic decisions

In this session, learn the fundamental principles of a measurement framework and give takeaways that you can bring. 

More session info to follow soon! 

Please help yourself to refreshments and network with our event partners and industry peers.

Discover how to build a measurement function that connects PR with marketing, sales, and product teams. Learn practical strategies to unify reporting, overcome data challenges, and prove the strategic impact of your communications beyond traditional metrics.

Key topics include:

• Best practices for building a business-aligned measurement function
• Integrating PR measurement with marketing and commercial
• Overcoming challenges in combining data from multiple sources
• Fostering cross-functional collaboration through shared measurement goals
• How do you measure something as nuanced as reputation or influence? 

The Information Commissioner's Office share their award-winning Ripple Effect campaign - explaining how human impact drove every decision from planning to measurement. The session will include tips for measuring on a budget while lifting the lid on the decisions that turned just £10k of spend into a campaign that drives measurable change. 

Expect to learn:

• What is The Ripple Effect campaign?
• Taking a trauma-informed approach: why measurement is never just about data
• Measuring on a budget: Lessons learned from this campaign

Join us for a Real-world example of a PR campaign measurement strategy

• How they tracked ROI, engagement, and media impact
• Challenges and lessons learned

Enjoy a lunch that’s designed to break the ice and broaden your professional circle.

Take this opportunity to connect with industry experts and fellow attendees. Reflect on your learnings, exchange takeaways, and gear up for an exciting 2026.

This session will help you demystify PR measurement by cutting through the complexity of numbers, building strong supplier relationships, and developing clearer, more reliable approaches. 

Learn how to prepare your teams for what’s next and ensure your data tells a trustworthy story.

Talking points:

• Demystifying PR measurement for clearer insights
• Working effectively with suppliers to get the best results
• Preparing teams for future measurement challenges
• AI
• Predictions - Forecasting the future of PR measurement