Sophia Parviez

Sophia Parviez is the Communications Director for EMEA at Booking.com, where she leads strategic communications across the region — from crisis management and corporate strategy building trust, to the development of culturally relevant and creatively engaging campaigns.

With a career spanning multiple sectors, Sophia brings a wealth of experience in all aspects of communications.

Prior to joining Booking.com, she held senior roles at Expedia, Microsoft, and Yahoo, across global markets.