AGENDA

Grab your coffee, greet your colleagues and peers, and gear up for a day packed with energy, ideas, and connections!

A warm welcome to all delegates, followed by a brief summary of the day's main topics.

Learn how to use measurement and evaluation to build trust and influence with your executive leadership. This session focuses on how to communicate meaningful insights in a language the C-suite understands

Talking points 

• Strategies to communicate measurement insights to executives
• Building dashboards and reports for non-PR stakeholders
• Reassessing AVE’s relevance in executive communications - why won't it die? 
• Understanding the core metrics and KPIs that the C-suite looks for from PR
• Examples of measurement driving strategic decisions

Hear from AMEC who will give an update and give some insights into the newly released Barcelona V4 Measurement and Evaluation principles.

Talking points

• An update from AMEC
• What are the fundamental principles of Measurement and Evaluation?
• Five years on, what’s changed?

Please help yourself to refreshments and network with our event partners and industry peers.

Discover how to build a measurement function that connects PR with marketing, sales, and product teams. Learn practical strategies to unify reporting, overcome data challenges, and prove the strategic impact of your communications beyond traditional metrics.

Key topics include:

• Best practices for building a business-aligned measurement function
• Integrating PR measurement with marketing and commercial
• Overcoming challenges in combining data from multiple sources
• Fostering cross-functional collaboration through shared measurement goals
• How do you measure something as nuanced as reputation or influence? 

The Information Commissioner's Office share their award-winning Ripple Effect campaign - explaining how human impact drove every decision from planning to measurement. The session will include tips for measuring on a budget while lifting the lid on the decisions that turned just £10k of spend into a campaign that drives measurable change. 

Expect to learn:

• What is The Ripple Effect campaign?
• Taking a trauma-informed approach: why measurement is never just about data
• Measuring on a budget: Lessons learned from this campaign

YouGov and Metricomm are elevating their combination of unparalleled consumer insight and media impact data to the boardroom, across retail, travel, financial services, telco, tech, automotive and other industries. What’s the key to capturing the C-Suite?

In this session, YouGov CEO, Will Ullstein, and Metricomm’s Karen Williams will share real-world examples of the types of insights that will resonate with executives and senior leaders, including CEOs, CMOs, CCOs, CFOs and CROs. In the boardroom, it’s about performance: brand health, consumer impact, sales revenue, risk mitigation and competitor comparisons.

Learn how to approach the top table armed with solid data, prepared to answer incisive questions about what coverage means for the organisation’s financial and strategic objectives. Take accountability, not for measuring what you can, but for measuring what matters.

Join the UK’s largest train operating company, Govia Thameslink Railway, who discuss the strategy and measurement behind their PRWeek award-winning safety campaign.

Enjoy a lunch that’s designed to break the ice and broaden your professional circle.

Talking points:

• Investing in Attention. Why Tangerine and Specsavers are invested in Attention studies. 
• Attention in action: How "Should've gone to Specsavers" has been reimagined for a new audience through a long-form docuseries, Best Worst Team, now in its third season
• Proving the business impact of Attention 

Take a deeper dive into the Barcelona V4 Measurement and Evaluation principles and learn how to apply them to your comms strategies.

Please note roundtable attendance will be on a first-come, first-served basis.

What can be done on a budget? 

Please note roundtable attendance will be on a first-come, first-served basis.

Communicating the value's of GEO/AI Search visibility to the C-suite.

Please note roundtable attendance will be on a first-come, first-served basis.

Take this opportunity to connect with industry experts and fellow attendees. Reflect on your learnings, exchange takeaways, and gear up for an exciting 2026.

Search is no longer just about keywords, it’s about what AI reads, cites, and trusts. This session unveils insights from What Is AI Reading?, a first-of-its-kind study examining over 1 million AI citations, showing how earned media is increasingly at the core of brand visibility.

For PR pros, this shift presents both a challenge and an opportunity: to demonstrate impact with new measurement approaches and to position PR as the most influential driver of brand reputation in AI-generated results. Walk away with strategies to track earned media’s role in shaping AI outputs, connect PR metrics to business outcomes and position your team as indispensable in the era of GEO.

AI is revolutionising the PR intelligence industry, and some have even begun predicting the end of PR agencies as we know them. In this context, clarifying our unique edge becomes vital. In her session, PR measurement and evaluation expert Jennifer Sanchis will explore the human question in the age of machines. She will outline why human consultancy - not AI - will save PR research, and share practical tips on how to build what she calls "your AI moat": a strategy to future-proof your career in a world driven by AI innovation

This session will help you demystify PR measurement by cutting through the complexity of numbers, building strong supplier relationships, and developing clearer, more reliable approaches. 

Learn how to prepare your teams for what’s next and ensure your data tells a trustworthy story.

Talking points:

• Demystifying PR measurement for clearer insights
• Working effectively with suppliers to get the best results
• Preparing teams for future measurement challenges
• AI
• Predictions - Forecasting the future of PR measurement