09:05 - 09:45
Panel Discussion: Demonstrating PR’s Value to the C-suite
Learn how to use measurement and evaluation to build trust and influence with your executive leadership. This session focuses on how to communicate meaningful insights in a language the C-suite understands
Talking points
- Strategies to communicate measurement insights to executives
- Building dashboards and reports for non-PR stakeholders
- Reassessing AVE’s relevance in executive communications - why won't it die?
- Understanding the core metrics and KPIs that the C-suite looks for from PR
- Examples of measurement driving strategic decisions
11:00 - 11:40
Panel Discussion: Elevating Comms Measurement in 2026 - Driving Alignment, Integration, and Impact
Discover how to build a measurement function that connects PR with marketing, sales, and product teams. Learn practical strategies to unify reporting, overcome data challenges, and prove the strategic impact of your communications beyond traditional metrics.
Key topics include:
- Best practices for building a business-aligned measurement function
- Integrating PR measurement with marketing and commercial
- Overcoming challenges in combining data from multiple sources
- Fostering cross-functional collaboration through shared measurement goals
- How do you measure something as nuanced as reputation or influence?
11:40 - 12:05
Case study: Measuring success - The Ripple Effect Campaign.
The Information Commissioner's Office share their award-winning Ripple Effect campaign - explaining how human impact drove every decision from planning to measurement. The session will include tips for measuring on a budget while lifting the lid on the decisions that turned just £10k of spend into a campaign that drives measurable change.
Expect to learn:
- What is The Ripple Effect campaign?
- Taking a trauma-informed approach: why measurement is never just about data
- Measuring on a budget: Lessons learned from this campaign
12:05 - 12:25
Keynote: Capturing the C-Suite
Delivered by:
YouGov and Metricomm are elevating their combination of unparalleled consumer insight and media impact data to the boardroom, across retail, travel, financial services, telco, tech, automotive and other industries. What’s the key to capturing the C-Suite?
In this session, YouGov CEO, Will Ullstein, and Metricomm’s Karen Williams will share real-world examples of the types of insights that will resonate with executives and senior leaders, including CEOs, CMOs, CCOs, CFOs and CROs. In the boardroom, it’s about performance: brand health, consumer impact, sales revenue, risk mitigation and competitor comparisons.
Learn how to approach the top table armed with solid data, prepared to answer incisive questions about what coverage means for the organisation’s financial and strategic objectives. Take accountability, not for measuring what you can, but for measuring what matters.
13:50 - 14:15
Fireside chat: Tangerine x Specsavers: Why Attention equals greater brand effectiveness
Talking points:
- Investing in Attention. Why Tangerine and Specsavers are invested in Attention studies.
- Attention in action: How "Should've gone to Specsavers" has been reimagined for a new audience through a long-form docuseries, Best Worst Team, now in its third season
- Proving the business impact of Attention
15:35 - 15:55
Keynote: Muck Rack
Delivered by:
16:40 - 17:15
Panel: PR Measurement – Trends, Innovation & the future.
This session will help you demystify PR measurement by cutting through the complexity of numbers, building strong supplier relationships, and developing clearer, more reliable approaches.
Learn how to prepare your teams for what’s next and ensure your data tells a trustworthy story.
Talking points:
- Demystifying PR measurement for clearer insights
- Working effectively with suppliers to get the best results
- Preparing teams for future measurement challenges
- AI
- Predictions - Forecasting the future of PR measurement