PRWeek Measurement: Transform data into actionable insights

PRWeek Measurement Conference 2026 is here!

Join industry leaders for a powerful one day event dedicated to turning data into actionable strategies for 2026 and beyond.

Featuring expert speakers from top brands, interactive sessions, and invaluable networking, this year’s conference will redefine how you measure PR’s impact on brand value, customer loyalty, and business growth.

Measurement isn't just about proving value anymore, it's about driving it. Join us for the chance to master the data-driven strategies that turn raw PR metrics into undeniable business impact.

LEARN FROM THE BEST

Hear directly from leading brands and organisations like ASDA, IBM, MONY Group, Starling Group and the Commissioner's Office, who will share their secrets to success in PR measurement.

UNLOCK NEW STRATEGIES

Find out the latest methods to measure how your PR efforts are impacting sales and brand awareness - essential knowledge for your upcoming projects and demonstrate value to senior leadership.

GET INVOLVED WITH HANDS-ON CONTENT

Participate in engaging, interactive sessions that help you apply new ideas to your own work right away. Take home practical tips and tools that you can start using immediately to make a difference in your organisation.

CONNECT AND COLLABORATE

This event is all about building connections! Engage with fellow PR professionals and share your successes and challenges. Expand your professional network and create valuable relationships that could open doors to exciting collaborations and opportunities down the line.

Bridging the Boardroom Gap

Learn how to align PR with marketing funnels (upper, mid, and lower) and demonstrate how your activities support lead generation, lifetime customer value, and brand equity—helping you secure the budget and manpower your team deserves

The AI & GEO Frontier

Go beyond the buzz. Explore how AI is transforming data processing and reporting, and gain critical insights into "Generative Engine Optimisation" (GEO), the new challenge of maintaining brand visibility within AI-generated search results

Measurement as Strategy

Discover how to integrate measurement at the inception of every campaign, not just at the end. We will dissect practical frameworks for quantifying "negative impact prevented," social value, and behavioral change across diverse sectors

Cross-Functional Synergy

Hear from industry leaders on how to break down silos between PR, social, and marketing to build a unified framework for impact measurement that provides a consistent narrative for the business.

Measurement is key for our team and we need to be innovative in that space and to have a conference dedicated to measurement is crucial.

— TUI
I attend the PRWeek measurement conference as I want to understand best practice in the industry and learn from our peers. We are looking for new ideas and opportunities to turn paper into practice. I particularly enjoyed the metricomm keynote on capturing the c-suite as well as the roundtable discussions.

— Sky
The content has been really strong with a great line-up. Hoping to be back next year!

— Nando’s