Amarillis Whitty

As Senior PR Director for Mattel EMEA, I am responsible for all communications across consumer, corporate and internal in the region for some of the most recognized consumer and entertainment brands in the world including Barbie, Hot Wheels, Fisher-Price, Scrabble, Masters of the Universe, MEGA, and many more.

Partnering with a wide roster of PR, digital, and content communication agencies across earned and digital media across Europe, I have been fortunate to drive major purpose-driven partnerships and multi-market comms campaigns working with charities, NGO’s, celebrities and other major brands including United Nations, OECD, Warner Brothers and Disney. As part of my corporate remit, I also look after the senior executive media presence in the region and reputation management.