Naomi MG Smith

Naomi is a Chartered Fellow of the Chartered Institute of Public Relations, specialising in digital communications strategy, executive communications, corporate reputation and measurement, with a broader background across media relations, internal communications and stakeholder engagement built over eight years in the industry.

She leads external digital communications globally at Group-level for Rolls-Royce, a FTSE 5 business. Before that, she spent several years agency-side at FTI Consulting and Ketchum, advising FTSE 100, NYSE and multinational clients including Legal & General, Amazon Web Services, Adobe and Samsung on everything from social strategy to reputational risk.

Named on PR Week’s 30 Under 30 in 2021 and the Empower Top 100 Future Leaders list in 2024, Naomi is known for blending strategy, reputation and analytics to help organisations communicate in a way that earns trust and aligns with commercial outcomes.

Alongside her role at Rolls-Royce, she’s a Non-Executive Director at The Talent Arc - an organisation focused on getting people from underrepresented backgrounds into the PR industry and helping them progress, and a former Council Member of the CIPR. She also is a Trainer for the PRCA, designing and delivering their first ever course on Executive Communications Strategy on LinkedIn.