Matt Horrocks

Matt is a Partner at Headland and leads their Strategy and Insight team, working across clients to set their reputational strategies, on the basis of deep qualitative research and data analysis. Matt uses a range of insight tools to base clients’ strategies in deep and robust evidence. He has advised National Grid on positioning itself as a driver of climate action; Primark on the relationship between its supply chain ethics and its commercial success; and the Labour Party in the run up to the 2024 and 2015 general elections.