Natalie Simpson

Natalie is Consumer PR, Organic & Paid Social and Influencer Lead at Asda, where she leads the retailer's consumer communications strategy across PR, social media and influencer marketing. With more than a decade at Asda and previous experience spanning agency and entertainment communications, she specialises in earned media, brand storytelling, social-first communications and integrated campaign development. Natalie has helped shape Asda's approach to consumer engagement through creative, culturally relevant campaigns that build brand affinity, drive conversation and deliver measurable business impact.