2026 Agenda
09:20 - 09:30
Chair's opening remarks
A warm welcome to all delegates, followed by a brief summary of...
A warm welcome to all delegates, followed by a brief summary of the day's main topics.
Speaker:
09:30 - 10:00
Panel Discussion: Speaking the Language of the Boardroom: Aligning PR Metrics with Business Strategy
10:00 - 10:20
Keynote presentation: Navigating Complexity & Trust: Quantifying Reputation in an Era of Volatility
10:20 - 10:40
Presentation: The earned-media advantage in AI search: How to measure PR’s impact
10:40 - 11:00
Presentation: Building a Culture of Measurement and Evaluation
11:30 - 12:00
Panel Discussion: Cross-Functional Synergy - the Roadmap to Success in Integrated Measurement for Business Impact
12:00 - 12:20
Presentation: The Conditions for Recognition: Why Measurement Alone Never Earned the Seat
12:20 - 12:40
Questions, not KPIs: measurement that shapes strategy
14:00 - 14:20
Case study: Beyond the Headlines: Proving PR’s Bottom-Line Impact to the Boardroom
14:20 - 14:40
Case study: From metrics to business momentum
15:10 - 15:55
Roundtable Sessions
Speakers:
15:55 - 16:15
Keynote presentation: Not another dashboard: The Expectation-Performance Gap
16:15 - 16:35
Case Study: More Power to You: Measuring the Impact of Wales' Biggest Democratic Engagement Campaign
16:35 - 16:55
Presentation: Working Update to the AMEC GEO Principles: What Has Changed in GEO Measurement in 2026
Speaker:
