Raina Lazarova

Raina Lazarova is the VP, Global Insights of Muck Rack - the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed and impact. With over 15 years of experience in media intelligence, Raina is a respected thought leader, focused on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is also the Global Chair of the Board of Directors of AMEC (the Association for Measurement and Evaluation of Communication) and is frequently invited as a speaker at conferences, webinars and masterclasses.