Joey Brophy

Joey has over 10 years’ experience within PR and wider brand communications at the HEINEKEN company across both local markets and in the global head office.  In his current role, he is responsible for leading global brand PR and the earned media strategy for HEINEKEN’s international brand portfolio, which includes well-known brands such as Birra Moretti, Heineken and Tiger.

Joey is passionate about demonstrating the increasing efficacy of earned media in building meaningful connections with consumers and how brands can leverage PR to increase brand power metrics, which is a key driver of wider business performance.

Joey has spent a career in the FMCG sector having previously worked at Guinness maker Diageo.