Raina Lazarova

Raina Lazarova is the Co-Founder and COO of Ruepoint – a global media intelligence provider, helping PR & Communications professionals demonstrate the value of their work through data-driven media insights, and an outcome-based approach to media measurement and evaluation. With over 15 years of experience in the media intelligence space, Raina has been recognised as a respected professional and thought leader, focusing on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is also the Chair of the Board of Directors of AMEC (the Association for Measurement and Evaluation of Communication) and is frequently invited as a speaker at conferences, webinars and masterclasses.