Caitlin Johnson

Head of PR, Social and Influencer Marketing, VisitBritain

Caitlin Johnson is the Acting Head of PR, Social and Influencer Marketing at VisitBritain, with 12 years of experience working in PR across many sectors including fashion, lifestyle, and travel.

Caitlin has worked for VisitBritain, promoting the UK as a destination to visit today, working with partners to promote and develop the visitor economy to a global audience for the past 6.5 years. Currently she leads on creating, implementing and measuring global PR strategies, and defines how to extend the brand Britain story across owned and paid channels to engage the best prospect audiences for Britain in order to drive immediacy to visit and drive economic growth across Britain.