Caz Nicholls

Caz is Head of Comms – Planning, Strategy & Engagement at the England & Wales Cricket Board (ECB). Caz also leads the comms for The Hundred, which in 2024 saw the landmark milestone of one million fans attending The Hundred women’s competition. As a strategic planner with 15+ years’ agency and in-house experience, Caz is driven by insights, motivated by an impact-first approach to measurement and gets a kick from a brave, audience-first strategy. Prior to the ECB, Caz has worked with a range of brands (both in and out of sport) including, The FA, Southampton FC, Spotify, Marriott, Canon, Singapore Tourism Board, and Nestle, both in the UK and Australia.