Giles Peddy

As the Managing Director / Executive Vice President of SourceCode Communications in the UK and Europe, I lead a team of talented professionals who deliver innovative and impactful marketing and communication programmes to technology brands. I have over 20 years of experience in B2B, technology, corporate, and B2C sectors, working with global clients such as Adobe, SAP, Samsung, and Virgin Media O2. My core competencies include strategy, analytics, creativity, and integration, as well as senior strategic counsel, campaign planning, and executive leadership. I am passionate about driving international brand awareness, advocacy, and demand, and creating new services and propositions that add value and differentiation. I have won multiple awards for my work, and I am a member of PR Week’s Power Book, the most influential communications professionals in the UK.