Holly McKinlay

Director of Strategic Communications and Brand, WWF

Holly is a senior brand, communications and marketing leader with 18 years' international experience in developing fundraising, communications and advocacy strategies and driving brand engagement across multiple markets, including the UK, EMEA, Asia Pacific and North America. Holly is currently responsible for overseeing WWF-UK’s brand and communications strategy and mass engagement campaigns to deliver on WWF’s global vision that ‘by 2030 nature’s vital signs are improving, the loss of nature has halted, and nature is recovering’.