Paul Hender

With a background in Physics, Paul Hender has brought a scientific approach to the data, insights and communications evaluation sector for over three decades. He has held senior leadership roles at some of the world’s most respected media intelligence businesses.  Paul was co-owner of Metrica, Head of Analysis Operations at Gorkana, Head of Insight for Cision EMIA, and Group Chief Operations Officer for CARMA, where he led a team of 400 analysts and media intelligence professionals across four continents. Paul has been a board member of AMEC and played a significant role in industry initiatives including the Barcelona Principles, AMEC Integrated Evaluation Framework (IEF), and Measurement Maturity Mapper (M3). He regularly advises on measurement best practices through industry events & webinars, student guest lectures and is the course leader teaching the AMEC Diploma in communications evaluation. Paul has provided expert consultancy to some of the world’s largest and most recognised brands, helping clients and media intelligence businesses win countless industry awards over the years.