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Drive PR Impact Through Data

PRWeek Measurement Conference

Tuesday 19 November 2024 | 1 America Square, London

Step into the future of PR at our one-day conference, where industry leaders and innovators gather to turn data into game-changing insights - perfect for your 2025 planning! Hear from top brands like IKEA, Evri, Gousto, TUI, and Heineken as they share strategies that are shaping the future of PR measurement.

Discover progressive strategies to measure PR’s impact on sales, brand visibility, and customer loyalty. Dive into success stories, engage in dynamic interactive sessions, and connect with peers who are redefining the way we quantify PR success.

Take your PR strategy to new heights and make a lasting, measurable impact on your organisation.

LEARN FROM THE BEST

Hear directly from leading brands and organisations like Siemens, GambleAware, Sodexo, Metricomm, TUI, and the Cabinet Office, who will share their secrets to success in PR measurement.

UNLOCK NEW STRATEGIES

Find out the latest methods to measure how your PR efforts are impacting sales and brand awareness - essential knowledge for your upcoming projects and necessary for presenting to your leadership teams.

GET INVOLVED WITH HANDS-ON CONTENT

Participate in engaging, interactive sessions that help you apply new ideas to your own work right away. Take home practical tips and tools that you can start using immediately to make a difference in your organisation.

CONNECT AND COLLABORATE

This event is all about building connections! Engage with fellow PR professionals and share your successes and challenges. Expand your professional network and create valuable relationships that could open doors to exciting collaborations and opportunities down the line.

PR in the Boardroom

Communicate the value of your measurement function to the wider business, influencing C-Suite perspectives and showcasing PR’s impact on key metrics through effective storytelling.

AI, Automation, and Impact

Explore the implications of AI tools and big data analytics for your measurement function, and discover strategies for effectively measuring PR impact.

Up-skilling and Frameworks

Learn best practices for implementing new measurement frameworks in your organisation and up-skill your team to enhance overall PR effectiveness.

Made me want to refresh our measurement framework and drive out vanity metrics!

— Megan White

— PR Manager , Slimming World
Insightful and inspiring!

— Catherine Peerless

— Head of Media , RSPCA
The conference was a great place to share and learn from peers!

— Lysette Mazur

— PR Consultant , Slimming World