Workshop day - 16th half-day
Registration and refreshments
Chair's opening remarks
Aseem Sood, Chairman, AMEC
Workshop 1: The planning process - become data smart, insight-powered and impact-driven
Discussion of how data is used at the start of communications planningTechniques...
- Discussion of how data is used at the start of communications planning
- Techniques for elevating the insight not the data
- Measuring with purpose
Mary Elizabeth Germaine, Partner/Managing Director, Global Analytics, Ketchum
Session break
Workshop 2: Planning for PR success by measuring the customer journey
How using the customer journey model provides focus in creating amazing campaignsHow...
- How using the customer journey model provides focus in creating amazing campaigns
- How to use aggregate analytics to inform you of critical ROI metrics when brands will not give you their own sales data
- How data storytelling is more important than data science in creating data-driven strategies
Jonny Bentwood, Global Head of Data & Analytics, Golin
Session break
Workshop 3: Demystifying measurement - the reboot
Understanding the founding principles behind AMEC’s integrated measurement framework and why its...
- Understanding the founding principles behind AMEC’s integrated measurement framework and why its important
- How to put the framework into action in your organisation
- Gain practical takeaways and collaboratively build your own measurement framework
Ben Levine, Director and Senior Partner, TRUE Global Intelligence at FleishmanHillard UK
Steph Bridgeman, Founder, Experienced Media Analysts
Lunch
End of workshop day